7 Habits Of Highly Successful Internet Advertisers
      By Dr. Kevin Nunley

As a webmaster at the Inet Exchange I have seen a few good marketing techniques and alot of ones in need of a tune up. If you follow the advice in this free report you'll be on your way to making a fortune in cyberspace!

This report has been pieced together using my knowledge, articles from newsletters and information found on-line. Where ever possible I have attempted to give credit where it is due.

HABIT #1
You must use a signature or sig file on all your e-mails and correspondence.

THE SIG TECHNIQUE; SIGN YOUR WAY TO SUCCESS!
Just like in everyday correspondence, e-mail messages, bulletin board postings, and Usenet messages usually contain a signature block. These signatures can be created as a separate files called a .sig files and added to the end of Internet messages. In many regards your Internet signature is much more important than your handwritten signature. It gives you the opportunity to tell the world a little bit more about who you are and what you stand for.

These tips will allow you to perfect a powerful, hard hitting sig file. A sig that people will see and respond to.

GUIDELINES FOR CREATING EFFECTIVE SIG FILES
To be most effective, a sig file should do as many of the following guidelines as possible (they are not mutually exclusive):

A. Target your market clearly The more targeted the Sig file, the more powerful it is as a marketing tool.
Tip: If you are targeting more than one market, it's very appropriate and advisable to compose a different sig for each target market. It's not at all uncommon to make regular use of three or four alternative sig files.

B. State a major benefit that appeals to your target market. Benefits work. You must tell the customer, "Whats in it for them"

C. Offer Some Kind of Useful Free Information.
This is actually a variant on the previous technique of offering a major benefit that appeals to your target market. Offering something for free is best. This is the approach we use - and it works! Virtually every time we post to a mailing list subscriptions increase by 5 to 10 times their normal rate. Even posts to very small or obscure lists seem to generate this effect.

D. Use humor to be outrageous and snare attention.

Do construction workers whistle at you? Get our free report, "You are sexy, and gall darn it, people like you" Email our autoresponder now. mailto:sexy@xyz.com

I just made this up, but you get the point, humor works.

E. Make it easy to get in touch with you.
Provide lots of easy ways people can ask you for more information. Different people prefer different options: send email, visit a Web site, make a phone call, use the FAX, etc.

F. Make your sig file fairly short: from 4 lines to a max of 6.
Some mailing lists and newsgroups will reject messages with excessive sig files. And even though this won't be a concern when corresponding through email on a person-to-person basis, there is still this to consider: the bigger a sig is, the more likely it is to annoy people.

G. Have a specific "call to action."
Some calls to action would include "subscribe" or "visit a Web site."

A word of caution: Be aware that the Internet community is offended by (and sometimes reacts harshly to) blunt, hard-sell sales spiels. So, carefully think out your signature before sending it out. Good sig files inform or engage the reader. Bad sigs come across as self indulgent and rude.

This article was previously posted in "On-line Marketing Magic" provided by Mark Hendricks.

Mark is the Author of:
HOW TO MAKE YOUR E-MAIL ADS PULL LIKE CRAZY(And Finally...Make Money On-line!)

To receive your FREE copy of the Special On-line Report, just e-mail a message to unfair@domaindesign.com and request the: E-AD REPORT

Send your e-mail reply to: unfair@domaindesign.com Put "e-ad" in the subject and message areas (no quotes). or visit: http://www.inetexchange.com/eads/

HABIT #2
You must accept credit cards on-line! Up until now it was almost impossible for the small business to accept credit cards.There are many services available to the small business owner. Remember, you want to make it as easy as possible for your customer to order from you, Credit Cards are a must.

HABIT #3
You must have a Web Site! Sounds like common sense, doesn't it? But you would be amazed how many people, do not have a Web Site. If your short on money you can get a free one at
     http://www.webspawner.com
     http://www.freeyellow.com
     http://www.geocities.com/
     http://www.tripod.com/planet/

You can get some FREE software to make your web pages from AOL called the AOL Press.
     http://www.aolpress.com/

HABIT#4
You must promote your Web Page, having a great Web Page does you no good at all if nobody can find it, Its like having a beautiful shopping mall in the middle of the Desert!! Once you have your Web page up you can submit it yourself using the Web Promotion Spider Submission software. This software is built to work with Win 95 and Win NT. It will insert META TAGS and key words into your web pages for you. Also, you can change your keywords on a regular basis and re-submit to the engines. Keep searching the engines to see if you are making it into the top 10-20 listings, then relax. You will see an increase in web traffic. To download a FREE demo version of the Web Promotion Spider, go to:
http://www.inetexchange.com/wps/

Don't have win 95, no problem.
Spend hours and hours of your valuable time cutting and pasting your ads at all the free sites you can find. Start here:
     http://www.uran.net/imall/FREE_Sites.html
or, and this is where we talked about you working smart, let us do the submissions for you. Let us save you time and money of listing your site at over 200 search engines and directories.

Your smart, you understand "the money value of your time" You know you have a lot to do to promote your site effectively. So start here: http://www.inetexchange.com/unfair.htm
for all the details !

10 TIPS FOR CREATING AN EFFECTIVE WEBSITE
1st, read our free report:
Search engine secrets revealed !
      http://www.inetexchange.com/search2.txt

1. Create an effective title. Many search engines weigh the data in your title more heavily then other data in your page. Make sure that your title has keywords that represent your site effectively.

2. Change your title periodically. By changing your title periodically your page can be resubmitted and re-indexed multiple times by the search engines. Use judgment when resubmitting the same page several times, some consider this use of the search engines impolite or unfair.

3. Make multiple copies of your page with different emphasis. Copy your page several times and make keyword changes in the data contained in your page. Store all pages on your server.

4. Use meta tags to pack your page with information pertaining to the category your page fits in. For instance if your page is promoting a phone service, you may want to incorporate words like long distance, flat rates, save money. Think of words that customers would use to search and use those.

5. Link to Competitors' links. If your Web site is not listed in the top thirty, contact all the sites in the top twenty for you category and see if they will trade links with you. Links remain a very powerful method for people to find your Web site.

6. Banner Ads are very popular [expensive] method of promoting your Web site. These are the little rectangular graphics that you see near the bottom of the same popular Web site. You can win big by entering the LinkMedia Jackpot banner program or if you have an Award Winning site, you may qualify for the LinkMedia Network of Excellence. Both programs are FREE.
     http://www.linkmedia.com/

7. Keep your site updated. Make sure that your site is up to date. No one likes to go to a page that never changes or that is very out of date. Make sure that the data in your page portrays the message that you want to send. Add useful CONTENT to your pages so visitors find value in their visit. They may not purchase your products today, but they may in the future.

8. Condense you graphics. Many visitors leave your page before they ever see your message because it takes too long to load. By keeping your graphics small your visitors will be more likely to stay.

You can reduce all your graphics using a free service from Raspberry Hill Publishing
The Gif Wizard
      http://www.gifwizard.com/

9. Utilize the newsgroups. Find news groups that pertain to your site and post information about your site in the newsgroups. Make sure you include your e-mail address and your page address.

Here are some popular ones, but remember, always check a newsgroups FAQ's before posting to avoid making all the users angry with advertising messages.

• alt.ad
• alt.america.online
• alt.bbs.ads
• alt.bbs.internet
• alt.biz.misc
• alt.business
• alt.business.accountability
• alt.business.career-opportunities.executives
• alt.business.home
• alt.business.home.pc
• alt.business.hospitality
• alt.business.misc
• alt.business.multi-level
• alt.commerce.misc-ads
• alt.internet.commerce
• alt.internet.services
• alt.make.money
• alt.make.money.fast
• alt.misc
• aol.commerce.misc-ads
• aol.commerce.mlm.announce
• aol.misc
• biz.comp.misc
• biz.general
• biz.marketplace
• biz.misc
• biz.mlm
• biz.newgroup
• biz.next.newprod
• biz.univel.misc
• can.atlantic.biz
• market.internet.free
• misc.business
• misc.entrepreneurs

10. Use our software or our submission service.
You can find all the details at:
http://www.inetexchange.com/

HABIT #5
( Note: The Inet Exchange does not agree with this method of advertising, but it is being used by some marketers. ) *Caution ( Be aware, there are many pitfalls to doing un-solicited bulk email, do your homework first)

Use Targeted Direct e-mail. I know this may sound controversial, but e-mail is the most cost effective way to generate truckloads full of cash overnight. Just read what the major news media is saying about Target e-mail;

THE NEW YORK TIMES
"Blows away traditional Bulk Mailing"

ADVERTISING AGE
"EMail is an incredible lead generation tool"

CRAINS MAGAZINE
"Apart from creating a Web Page for your company, there's another do-it-yourself method of on-line advertising that has powerful potential. I'm speaking of bulk email, a method of targeting appropriate on-line readers by the thousands or even millions and, with a simple click of your mouse, sending them your marketing letter via email."

ENTREPRENEUR MAGAZINE
"A gold mine for those who can take advantage of bulk email programs"

HABIT #6
You must post your ad to free ad sites, whoever said there is no such thing as a free lunch. just check out these 5 sites to wet your appetite; The Inet Exchange ( Of course)
      http://www.inetexchange.com/
      http://free.submit-it.com/
      http://advweb.cocomm.utexas.edu/world/WebPromo.html#Top
      http://www.broadcaster.co.uk/
      http://www.mmgco.com/top100.html

And remember you can use the Unfair Advantage submission service:
Beautiful web site but no one visits:
We can help "Drive" traffic to your site http://www.inetexchange.com/unfair.htm

Or, You can purchase the software to do it all yourself, as often as you like.
The Web Promotion Spider Submission software for win 95 / win nt Do it yourself promotion software
      http://www.inetexchange.com/wps/

HABIT #7
Put your web address, URL, and auto responder on everything, and I mean everything. Business cards, stationary, license plates, coffee mugs, ect.ect.ect... It is amazing how many people totally disregard this but it must be done, every successful Internet advertiser does, why don't you!!

These are the 7 habits of all successful internet marketers. If you implement these 7 strategies, you will be on your way to finally, make money on-line.

Contact Dr KEVIN NUNLEY if you have any questions and thank you for requesting our FREE report. Inet Exchange http://www.inetexchange.com/

Greatly Expanded And Totally Updated - Now It's Twice As Good Generally Accepted As The BIBLE of Net-selling. Click Here

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