PERSONAL BRANDING WITH DISCUSSION LISTS AND WEB FORUMS
         By Bob Cortez   ©1999 All Rights Reserved
         Total Quality Marketing - In advertising terms, branding is the "image" created in the minds of people when they see or hear a name, product or logo.

THE PROPER WAY TO WRITE A NEWS RELEASE
         Paul J. Krupin  ©1998 All Rights Reserved
         There are several essential rules that publicists must abide by in submitting e-mail to the media if they are to avoid the wrath of the recipients and maintain their credibility and reputation.

PET PEEVES OF THE PRESS
         Jack Olmsted   ©1998 All Rights Reserved
         Since starting our Automated Press Releases service, we have gotten many responses from the press, with ideas and comments on how to make press releases more effective, and to avoid having it trashed before being read.

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