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Must Read Marketing Articles
INTERNET INSIDERS SECRETS
THE MAKE-BREAK POINT: YOUR USP
By Bob McElwain
© All Rights Reserved
Your USP (Universal Selling Proposition) will make or break your business. Let me put this differently. With a great USP, success is nearly assured. Without one, you will be at best, just an also-ran, someone struggling to remain in the race.
WHAT IS A BUSINESS OPPORTUNITY?
By Darrell Knox
© All Rights Reserved
People throw the term business opportunity around pretty loosely these days. Before the internet took off, a business opportunity was a franchise like McDonalds or Wendys.
JOINT VENTURES - THE MASTERMIND ALLIANCE
By Robert Smith
©2003 All Rights Reserved
In math class we are taught that one and one equals two. In business it's through the art of Joint Ventures we can determine the true value of one plus one. In business one plus one can add up to a lot
REQUIREMENTS FOR INTERNET MARKETING SUCCESS
By Robert Smith
©2002 All Rights Reserved
These are the most timeless and important considerations in developing your Internet Business. In order to be successful we must learn to treat our business like a business - not a hobby.
JUST WHEN YOU THOUGHT YOU HAD IT DOWN - On Link Density
By Tony L. Callahan
Simply stated, link analysis is evaluating what sites link to yours, who links to them, link density and what terms are the sites highly to? Clear as mud, right? Let's look at each of these items in detail.
A FRANCHISE MENTALITY
By Mindy Koch
©2000 All Rights Reserved
The Franchise Mentality - Be a doer, not a tryer! Treat your business like it is a business! Not like a hobby!
THE CYBER TWO-STEP
By Jim Daniels
©2000 All Rights Reserved
Everyone always wants things wrapped up in a neat little package. Although this is impossible when it comes to online marketing, I'm gonna try today.
BENEFITS OF HAVING YOUR OWN DOMAIN NAME
By Marty Foley
©2000 All Rights Reserved
You may not have considered the benefits that having your own domain gives you, so I'll list some major ones and then we'll look at each more closely
MARKET YOUR PRIVACY POLICY
By Kevin Nunley
©2000 All Rights Reserved
While that helps businesses make more sales, it is starting to bother a lot of customers. As one Internet shopper said, it's like walking through a department store with an employee sneaking around behind you.
HOW TO MULTIPLY YOUR MARKETING LIKE A VIRUS
By Michel Fortin
©2000 All Rights Reserved
You can create affiliations, alliances, referral-sources, and centers-of-influence that can help propagate the knowledge of your existence on the Web and, like a virus.
LIFETIME VALUE OF A CUSTOMER
Terry Roberts
©1997 All Rights Reserved
With the fast pace of Web developments, perhaps a short-term focus is inevitable. But I suggest that some attention to a classic tenet of marketing could have a dramatic impact on the decisions we make when it comes to Web marketing.
TIME TO GET REAL?
By Jim Daniels
©1999 All Rights Reserved
The RealNames Internet Keyword system is designed to get Web surfers where they want to go quickly and easily. As a web surfer, RealNames allows you to enter a company name, brand name or product directly into Microsoft Internet Explorer 5 or in a popular search engine.
GET YOUR OWN!
By Jim Daniels
©1999 All Rights Reserved
Today I'd like to talk about what you're selling. No, not that affiliate program you're marketing or the software you're reselling, I want to talk about YOUR product or service.
THE TOP TEN INGREDIENTS FOR "SELLING BY ATTRACTION"(tm)
Hilton Johnson
©1999 All Rights Reserved
The goal of "Selling By Attraction"(tm) is to attract (like a magnet) a continuous stream of serious and motivated buyers WITHOUT EVER HAVING TO MAKE COLD CALLS AGAIN.
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