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Must Read Marketing Articles
INTERNET INSIDERS SECRETS

JOINT VENTURES - THE MASTERMIND ALLIANCE
By Robert Smith ©2003 All Rights Reserved
In math class we are taught that one and one equals two. In business it's through the art of Joint Ventures we can determine the true value of one plus one. In business one plus one can add up to a lot

TAKING CHARGE OF ATTITUDES
By Bob McElwain ©2002 All Rights Reserved
A top type sales person can subtract themself from the scene while approaching a potential customer, smile, offer a hand, and in this, begin the selling task.

Step-By-Step Marketing Plans
By Robert Smith ©2002 All Rights Reserved
One of the biggest causes of failure in home-based business is to believe that success will be automatic or easy, or that ALL you have to do is follow someone's Step-By-Step plan.

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KISS - KEEP IT SHORT SCHOLAR
By James D. Brausch ©2002 All Rights Reserved
We've all heard the normal KISS principle (Keep It Simple Scholar). When we talk about sales copy, it is important to keep it simple. It is also important to keep it short.

HOW TO WRITE A DYNAMITE GUARANTEE FOR YOUR SALES LETTERS
By Mike Jezek ©2002 All Rights Reserved
A money-back guarantee on your offers will make your response soar. It will. And the more powerful, the more outrageous your money-back guarantee; the better your results will be!

3 CRUCIAL ELEMENTS YOU NEED TO KNOW ON HOW TO AVOID GOING BROKE ONLINE.
By Patrick Ravi ©2002 All Rights Reserved
When you take an average of 100 people who get into the bandwagon to succeed online.... 95 will fail and quit...4-5 will make a reasonable living online.. and 2 will get stinking rich.

IS SOMEONE HIJACKING YOUR VISITORS?
By Robert Smith ©2001 All Rights Reserved
Have your sales dropped off lately? In just the last 20 days over 4 million web surfers are viewing links on your website you didn't put there. These links are taking your customers elsewhere, the really scary part is unless you have TOPtext installed on your browser you won't even know it's happening.

INTERNET MARKETING - A PARABLE OF THREE SONS
By Robert Smith ©2001 All Rights Reserved
A rich and famous software developer upon retirement gathered his three sons together. To each son, according to his ability, he entrusted a share of his fortune.

FOR WHOM THE BELL TOLLS
By Robert Smith ©2001 All Rights Reserved
There are good reasons only five percent of all Internet marketers find success while the other ninety-five percent fall short. Failure is for doubters while success is reserved for the successful. The person that won't be beat can't be beat.

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MARKETING SUCCESS THE EASY WAY
By Robert Smith ©2001 All Rights Reserved
Our ideal target should be both eager and qualified to purchase our product. While almost everyone would like to own a BMW, not everyone can afford one. You can't sell a motor home to a homeless person because he or she is not usually qualified to buy it.

HOW YOU CAN SAVE HOURS WHEN RE-DESIGNING YOUR WEB SITE!
By Dirk Dupon ©2000 All Rights Reserved
If you often have to update (change) a lot of pages on your web site, you know how much time it can take up to complete the job. This tip will help you save a lot of time without having to make changes to each individual web page on your site.

KNOCK OFF THE GURU!
By Bob McElwain ©2000 All Rights Reserved
If you can beat The Guru, do so. Go for the jugular! If you can't, seek an alternate position. If that's no go, consider going for second place. Avis made it work for a lot of years.

THE ONE PERCENT SOLUTION!
By Philip E. Humbert, PhD ©2000 All Rights Reserved
Many years ago, someone told me that the key to success is not doing something big or spectacular, but doing the little things extraordinarily well.

GET THE FUNDAMENTALS RIGHT BUSINESS SUCCESS WILL FOLLOW
By Kevin Sinclair, CPA. ©2000 All Rights Reserved
To succeed in business on the Internet, or in the off-line world, requires an understanding of the fundamentals of business and using them to your advantage. In this article, I will outline what I consider the fundamentals of business success are.

JUST WHEN YOU THOUGHT YOU HAD IT DOWN - On Link Density
By Tony L. Callahan
Simply stated, link analysis is evaluating what sites link to yours, who links to them, link density and what terms are the sites highly to? Clear as mud, right? Let's look at each of these items in detail.

A FRANCHISE MENTALITY
By Mindy Koch ©2000 All Rights Reserved
The Franchise Mentality - Be a doer, not a tryer! Treat your business like it is a business! Not like a hobby!

THE CYBER TWO-STEP
By Jim Daniels ©2000 All Rights Reserved
Everyone always wants things wrapped up in a neat little package. Although this is impossible when it comes to online marketing, I'm gonna try today.

BENEFITS OF HAVING YOUR OWN DOMAIN NAME
By Marty Foley ©2000 All Rights Reserved
You may not have considered the benefits that having your own domain gives you, so I'll list some major ones and then we'll look at each more closely

MARKET YOUR PRIVACY POLICY
By Kevin Nunley ©2000 All Rights Reserved
While that helps businesses make more sales, it is starting to bother a lot of customers. As one Internet shopper said, it's like walking through a department store with an employee sneaking around behind you.

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HOW TO MULTIPLY YOUR MARKETING LIKE A VIRUS
By Michel Fortin ©2000 All Rights Reserved
You can create affiliations, alliances, referral-sources, and centers-of-influence that can help propagate the knowledge of your existence on the Web and, like a virus.

LIFETIME VALUE OF A CUSTOMER
Terry Roberts ©1997 All Rights Reserved
With the fast pace of Web developments, perhaps a short-term focus is inevitable. But I suggest that some attention to a classic tenet of marketing could have a dramatic impact on the decisions we make when it comes to Web marketing.

TIME TO GET REAL?
By Jim Daniels ©1999 All Rights Reserved
The RealNames Internet Keyword system is designed to get Web surfers where they want to go quickly and easily. As a web surfer, RealNames allows you to enter a company name, brand name or product directly into Microsoft Internet Explorer 5 or in a popular search engine.

GET YOUR OWN!
By Jim Daniels ©1999 All Rights Reserved
Today I'd like to talk about what you're selling. No, not that affiliate program you're marketing or the software you're reselling, I want to talk about YOUR product or service.

THE TOP TEN INGREDIENTS FOR "SELLING BY ATTRACTION"(tm)
Hilton Johnson ©1999 All Rights Reserved
The goal of "Selling By Attraction"(tm) is to attract (like a magnet) a continuous stream of serious and motivated buyers WITHOUT EVER HAVING TO MAKE COLD CALLS AGAIN.

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