The WebMaster's Tool Kit CD
 Information, Software, Graphics, and Webmasters Design Tools are Critical to your On-Line success.
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| Every professional in every trade uses tools in some form. Tools add leverage and make hard or complex tasks easier.
Good tools compensate for ANY lack of skills. Since you can't possibility be an expert in every aspect of Design and Marketing, Why not invest in the Tools and Information to assure your success.
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Business Opportunity & Web-Site Included
The Ultimate eBusiness CD
 The Biggest, Most Valuable Information Products CD just got better. Now with Master Resale & CD duplication rights. Price Reduced to $67.00
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| The Ultimate eBusiness CD comes with over 150 Information products, packages, and software programs you can use to manage your on-line business or resell. This HUGE CD now comes with Master Resale Rights and a Sales Web Site.
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Duplicate And Sell Your Own CDs And Keep Every Cent
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The Market Value Of Information
By Robert Smith
© Smith's Family Enterprises Inc.
It has become really difficult to determine how much any
information product is worth based only on its price. The
perceived value for information is subjective. It's the value of
the information to your potential customer.
Often sales hype takes the form of adjectives used to
describe the products benefits. In reality, the marketplace
determines the actual value of information.
In real estate, auto sales, and information, the correct
market value for a product is defined as: "The price a willing
seller and a willing buyer can agree on" The buyer chooses the
amount he is willing to pay based on market conditions and the
seller determines the asking price.
In reality, the marketplace determines the value of any
product. Just as location helps determine the value of real
estate, the market determines the value of information. That's
why a nice house sells for less in a poor neighborhood and why
the best value in real estate is often a fixer-upper in a nice
neighborhood.
The Right Price
The best price for any product is the most it will actually
sell it for in your targeted market.
If you are not having success selling your product you can
do one of three things.
- - You may change the price of the product
- - Change the market targeted
- - Change the product to meet the desire
in the marketplace
Notice I didn't suggest lowering the price of the product,
that is your last resort, and reserved for situations where the
product is incorrectly priced in the first place.
There is almost always a market willing to pay more for your
product. The most profitable approach is usually to re-identify
your ideal market.
Narrow Your Target Market
Your most important consideration in developing your
information product is to do the best job you can identifying and
understanding the needs and desires within your target market.
It's so much easier and more profitable to sell something in
demand to a willing buyer than to try an appeal to everyone.
You want to target to the narrowest most specific market
that is qualified to buy your product. If you can communicate
your most important benefits, you won't need to use hype. So the
key in product development is to identify the most qualified
market that will pay the highest price for your information.
Market Value Pricing
You can use all the right words to try and create a higher
"perceived value" for your product, but products are actually
purchased according to their true market value; what a willing
buyer will pay. If a product is priced too high there will
likely be unhappy customers and possible returns resulting in a
loss of credibility. If products are priced too low the
uniqueness of the product may come into question.
Unearned profit is lost profit. It's easier to slightly
overprice your product as you can always reduce the price later,
but it's more difficult to raise the price if you start out too
low to begin with.
Rare Information is More Valuable
The information business is not a traditional high volume
business. Quantity of your sales is not nearly as important as
the QUALITY of the information for sale.
The information business is the most profitable when you
target a higher end market with rare information that is already
in high demand.
If your information product is not selling, it's probably
because you are not reaching your ideal market. Often a product
won't sell because the price is so low it looses credibility in
its marketplace, lowering the price just exposes you to more
competition and lowers your sales even more.
The more original your product is, the less competition you
will have and the higher your product's market value will be. If
you can establish a higher market value you can charge more and
earn more profit per sale.
In a nutshell, it's better to strive to sell to a higher
percentage of a smaller target market than to sell more for less
and try to make profit on higher volume.
Marketing Strategy
After you identify your target market's desires, you want to
develop a marketing strategy and a plan on how to reach them.
Often the market that is willing to pay more for your product is
more costly or difficult to reach.
For a product to sell it must be capable of covering the
marketing costs required to reach its ideal market and these
costs must be reflected in the price.
What Competition?
There are two kings of people, trailblazers and trail
followers. Trailblazers fail more often, because they lack a
roadmap - yet they often become more successful in the end,
because they discover new territory. If you follow others and do
what they do, at best you will get what they got.
Your niche wants rare and specific information. If it were
already available they wouldn't be looking for it in the first
place. Identifying the information MISSING in your niche is the
key to owning your niche market.
The key to selling more of your products is identifying and
communicating precisely what your information can do that
existing products can't.
The Product
Most marketers start with a product and try to find a
market. This is backwards. The key to marketing anything
successfully is to identify a desire within an existing market
that's qualified to buy your product, and then design your
product to fill that desire.
When you develop your product to fill an existing desire,
you'll find it much easier to reach your market. In some cases
you can even get free advertising and publicity from the media if
your product is unusually unique or in demand.
Unique products command higher prices with less competition,
and earn a lot more profit
ROBERT SMITH
helps thousands successfully market their
Internet based home business. You'll find tons of free marketing tools & resources on his Internet Marketing web
site at: http://www.smithfam.com/.
The WebKit CD - Complete Marketing Package
http://www.smithfam.com/webkit/
The WebMaster's Tool Kit CD
http://www.smithfam.com/wtk/
You can reach him by phone at: (541) 689-1847 PST
and by email at. Contact Robert Smith
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Click Here to Email Bob Smith
